TELESCOPE COMMS INDEX – DECEMBER 2020
UK Data Usage and Total SMS Volumes Sees A Decrease in The Month Of December
Month by month update for 2020 now available, we will move to quarterly datasets in 2021
Bob Baker
CEO
Bob Baker is the owner and founder of Signum International Limited and acknowledged as an industry expert in the field of telecoms insights and billing
Comparing Dec 2020 to Dec 2019, total UK data volumes increased by 23%
- UK average data transaction volume increased by 16% Dec’20 on Dec’19
- 100% increase in average roaming usage while volumes down by 75%
- 52% increase in UK mobile call volumes Dec’20 on Dec’19
- 30%+ increase in average call duration times across all call types
- 6% reduction in total SMS volumes Dec’20 v ‘19, 24% down v Apr 2020 peak
SIGNUM DNA
A Word About Our Data …
As we have integrated our Signum DNA into Telescope, our Self Service Analytics platform for communications insights, what better way to promote one of the UK’s largest enterprise based expense management research and analysis data warehouses.
We process in excess of 1M active subscriptions, 2.5 petabytes of data usage, 200M voice minutes and 25M SMS events per month:
- All voice volumes are reported in minutes
- All data volumes are reported in Gigabytes (Gb)
- Each SMS/MMS as a single event record
Using a 5 month average (inclusive Nov’19 to Mar’20) as our baseline, we wondered how usage had changed and what our “new normal” looks like.
Data Indices
Avg Data Usage by Active Subscriber per Zone
Calculation = Total Gb Usage divided by Total Count of Active Subscribers per Zone
Legend:
- UK = United Kingdom
- RLH = Roam Like Home (predominantly EU)
- RoW = Rest of World (All non RLH / UK countries)
Monthly Aggregate Roaming Profile by Region
Calculation = Stacked 100% of Total Gb Usage by Region
Legend:
- EU (RLH) = Roam Like Home EU
- EU = Other Europe (non RLH)
- NA = North Americas (USA & Canada)
- APAC = Asia Pacific
- RoW = Rest of World
Notes about Data Zones
- Roam Like Home (RLH EU) includes countries such as France, Germany, Greece, Netherlands and Spain
- EU includes countries such as Albania, Bosnia, Israel, Turkey and Ukraine
- North Americas includes both United States of America (USA) and Canada (CAN)
- Asia Pacific includes countries such asAustralia, China, Japan, Malaysia and New Zealand as well as South Africa (ZAR)
- Rest of World includes all countries not incorporated in previous categories
Voice Indices
Average Total Talk Time in Minutes per Active Subscriber
Calculation = Total Monthly Minutes divided by Total Active (All) Subscribers
Legend
- ITU ICT – Heavy User ( 140 Minutes) Benchmark profile
Average Call Duration by Call Type & Location
Calculation = Total Minutes divided by Total Number of Calls by Call Type
Legend
- UK Std = UK Standard Geographic & Mobile
- IDD = UK origination of International Direct Dial calls
- EU O/B = EU origination of outbound calls
- RoW B/W = Inbound and Outbound (Both Way) calls while
Monthly Aggregate Minutes Roaming Profile by Region
Calculation = Stacked 100% of Total Minutes Usage by Region
Legend
- APAC = Asia Pacific
- NA = North America (USA & Canada)
- RoW = Rest of World
- EU Other = European (Non RoamLikeHome)
- EU (RLH) = European RoamLikeHome