TELESCOPE COMMS INDEX – OCTOBER 2020
Traffic increases after September dip
We are seeing month-on-month growth in October for all our indices compared to September – with 10% increases for voice, and 7% increases for data and SMS.
Bob Baker
CEO
Bob Baker is the owner and founder of Signum International Limited and acknowledged as an industry expert in the field of telecoms insights and billing
SMS jumps back up as business mobility extends as the economy expands
- UK data usage shows consistent month on month growth outside of the WFH WiFi network
- RLH data usage reflecting higher average usage, while total numbers reflect travel restrictions
- Total talk time bounced back up as economy got busy
- IDD average call duration and total talk time rises again with the return to work, some 83%+ calls to European destinations.
- SMS total volumes bounce back on par with pre-Covid-19 monthly averages
SIGNUM DNA
A Word About Our Data …
As we have integrated our Signum DNA into Telescope, our Self Service Analytics platform for communications insights, what better way to promote one of the UK’s largest enterprise based expense management research and analysis data warehouses.
We process in excess of 1M active subscriptions, 2.5 petabytes of data usage, 200M voice minutes and 25M SMS events per month:
- All voice volumes are reported in minutes
- All data volumes are reported in Gigabytes (Gb)
- Each SMS/MMS as a single event record
Using a 5 month average (inclusive Nov’19 to Mar’20) as our baseline, we wondered how usage had changed and what our “new normal” looks like.
Data Indices
Avg Data Usage by Active Subscriber per Zone
Calculation = Total Gb Usage divided by Total Count of Active Subscribers per Zone
Legend:
- UK = United Kingdom
- RLH = Roam Like Home (predominantly EU)
- RoW = Rest of World (All non RLH / UK countries)
Monthly Aggregate Roaming Profile by Region
Calculation = Stacked 100% of Total Gb Usage by Region
Legend:
- EU (RLH) = Roam Like Home EU
- EU = Other Europe (non RLH)
- NA = North Americas (USA & Canada)
- APAC = Asia Pacific
- RoW = Rest of World
Notes about Data Zones
- Roam Like Home (RLH EU) includes countries such as France, Germany, Greece, Netherlands and Spain
- EU includes countries such as Albania, Bosnia, Israel, Turkey and Ukraine
- North Americas includes both United States of America (USA) and Canada (CAN)
- Asia Pacific includes countries such asAustralia, China, Japan, Malaysia and New Zealand as well as South Africa (ZAR)
- Rest of World includes all countries not incorporated in previous categories
Voice Indices
Average Total Talk Time in Minutes per Active Subscriber
Calculation = Total Monthly Minutes divided by Total Active (All) Subscribers
Legend
- ITU ICT – Heavy User ( 140 Minutes) Benchmark profile
Average Call Duration by Call Type & Location
Calculation = Total Minutes divided by Total Number of Calls by Call Type
Legend
- UK Std = UK Standard Geographic & Mobile
- IDD = UK origination of International Direct Dial calls
- EU O/B = EU origination of outbound calls
- RoW B/W = Inbound and Outbound (Both Way) calls while
Monthly Aggregate Minutes Roaming Profile by Region
Calculation = Stacked 100% of Total Minutes Usage by Region
Legend
- APAC = Asia Pacific
- NA = North America (USA & Canada)
- RoW = Rest of World
- EU Other = European (Non RoamLikeHome)
- EU (RLH) = European RoamLikeHome
Monthly Aggregate IDD Minutes Profile by Region
Calculation = Stacked 100% of Total IDD Destination Minutes Usage by Region
Legend
- APAC = Asia Pacific
- ME = Middle East
- NA = North America
- RoW = Rest of World
- EU Other = European Non Roam Like Home
- EU (RLH) = European Roam Like Home
Notes about UK Voice Minutes
Voice Minutes United Kingdom
- UK landline and national are all calls starting with 01x, 02x or 03x
- UK Mobile are all calls starting 07x and including corporate VPN services
- UK NGN & Premium include all calls charged at higher out of bundle rates to non-geographic or premium destinations starting with 05x, 08x, 070x or 09x.
Notes about International and Roaming Voice
- IDD is International Dialled Destination referring to all calls originating from the mobile device in the UK to any international destination
- RLH O/B – Roam Like Home Outbound incorporates all calls originating from the mobile device while in RLH tariff countries to any international destination
- RoW I/B – Rest of World Inbound incorporates all calls received by the user when roaming in non UK or RLH countries
- RoW O/B – Rest of World Outbound incorporates all calls originating from the mobile device while roaming in non UK or RLH countries to any international destination
SMS Indices
Total Monthly SMS Volumes
Calculation = Total Monthly SMS Volumes